Starting a business has been made so complex by people with no knowledge of Islam.
While it is the easiest, Allah has given us a complete guidance on everything. The stuff in this video might sound new to a lot of people. So in this video, we’ll answer your seven key questions.
1 – What kind of business to start for you as a unique person?
2 – How much money to exactly aim for? Inspired from Hadith
3 – How to give your business a name.
4 – How to create a product or service.
5 – Doing the marketing in simplest terms.
6 – And How to hire and manage people. All of this inspired from Islam
7 – And how to easily deliver on the product or service to maximize your chances of success.
Watch the full video below.
What Are You Are Proud Of Doing?
The first thing you must do is you must find what you will be proud of doing. You will be proudest of doing. And we know this from Quran. […]
فَإِذَا قَضَيْتُم مَّنَـٰسِكَكُمْ فَٱذْكُرُوا۟ ٱللَّهَ كَذِكْرِكُمْ ءَابَآءَكُمْ أَوْ أَشَدَّ ذِكْرًۭا ۗ فَمِنَ ٱلنَّاسِ مَن يَقُولُ رَبَّنَآ ءَاتِنَا فِى ٱلدُّنْيَا وَمَا لَهُۥ فِى ٱلْـَٔاخِرَةِ مِنْ خَلَـٰقٍۢ ٢٠٠
When you’re done with your Hajj. Remember Allah. How you remember your ancestors and even more than that. Take out a piece of paper and write the profession of your father, your grandfather and your great grandfather off your uncle, your grand uncle, and your great grand uncles.
That is a profession you will be proud of. Because Allah has told us in the Quran […] We’ve made you into tribes. So you may be introduced.
يَـٰٓأَيُّهَا ٱلنَّاسُ إِنَّا خَلَقْنَـٰكُم مِّن ذَكَرٍۢ وَأُنثَىٰ وَجَعَلْنَـٰكُمْ شُعُوبًۭا وَقَبَآئِلَ لِتَعَارَفُوٓا۟ ۚ إِنَّ أَكْرَمَكُمْ عِندَ ٱللَّهِ أَتْقَىٰكُمْ ۚ إِنَّ ٱللَّهَ عَلِيمٌ خَبِيرٌۭ ١٣
O mankind, indeed We have created you from male and female and made you peoples and tribes that you may know one another. Indeed, the most noble of you in the sight of Allāh is the most righteous1 of you. Indeed, Allāh is Knowing and Aware.
https://quran.com/en/al-hujurat/13
You are always introduced for what you do. And when you are proud of doing something, you will stick with it longer. And when you stick with something longer, your chances of success increase.
Share this with your friend who does a thousand different things and needs to hear this.
How Much Your Business Should Make You?
The Prophet said four things are essential for happiness. A big house, a good wife, a comfortable mount, and a good neighbor.
Prophet (peace and blessings of Allaah be upon him) said: “Four things are part of happiness: a righteous wife, a spacious abode, a good neighbour and a comfortable mount. And four things are part of misery: a bad wife, a bad neighbour, a bad mount and a small abode.” Classed as saheeh by al-Albaani in Saheeh al-Jaami’, no. 887.
https://islamqa.info/en/answers/120807/a-spacious-house-is-part-of-the-muslims-happiness
Before you do a business, you must calculate the money you will be going to make.
So you know the goal. And the easiest way is this. If the number of people who can buy your product, is 120 million people, and if you make $6 per sale and if 1% of this 120 million people buy your product, that’s $7.2 million. Is this number good for you to get you a big house in a good neighborhood, a good wife and a good car?
This is also called the total addressable market. Comment below your product so people know more about it.
How To Give Your Product A Name?
Rasulullahﷺ has told us Say a good thing or keep quiet.
وعن أبي هريرة رضي الله عنه عن النبي صلى الله عليه وسلم قال: “من كان يؤمن بالله واليوم الآخر، فليقل خيرًا، أو ليصمت” ((متفق عليه)).
Abu Hurairah (May Allah be pleased with him) reported: The Prophet (ﷺ) said, “He who believes in Allah and the Last Day must either speak good or remain silent.” [Muslim].
https://sunnah.com/riyadussalihin:1511
Your business name must be a good name. A good name is positive. It conveys a benefit. It makes the listener happy. It makes the person who says the name happy as well.
The more people like the name, the more people talk about the name. The more people talk about the name, the more sales you will have, the more sales you will have. It is really all in the name and Allah has told us. […] O you who believe, say the straight, the right thing.
يَـٰٓأَيُّهَا ٱلَّذِينَ ءَامَنُوا۟ ٱتَّقُوا۟ ٱللَّهَ وَقُولُوا۟ قَوْلًۭا سَدِيدًۭا ٧٠
O you who have believed, fear Allāh and speak words of appropriate justice.
Make sure your business name conveys exactly what you’re selling, including your logo. Put the product on the logo. Say the right thing. Share this with a friend who has a weird logo or an unclear business name.
How To Create A Product Or Service?
Rasulullahﷺ has told us in the Hadith. […] make things easy. Don’t make them hard.
حَدَّثَنَا آدَمُ، حَدَّثَنَا شُعْبَةُ، عَنْ أَبِي التَّيَّاحِ، قَالَ سَمِعْتُ أَنَسَ بْنَ مَالِكٍ ـ رضى الله عنه ـ قَالَ قَالَ النَّبِيُّ صلى الله عليه وسلم ” يَسِّرُوا وَلاَ تُعَسِّرُوا، وَسَكِّنُوا وَلاَ تُنَفِّرُوا “.
Narrated Anas bin Malik: The Prophet (ﷺ) said, “Make things easy for the people, and do not make it difficult for them, and make them calm (with glad tidings) and do not repulse (them ).
https://sunnah.com/bukhari:6125
Your product or service should be easy to buy, easy to use, and easy to tell other people about. And the people must get it instantly. […] man has been made hasty.
خُلِقَ ٱلْإِنسَـٰنُ مِنْ عَجَلٍۢ ۚ سَأُو۟رِيكُمْ ءَايَـٰتِى فَلَا تَسْتَعْجِلُونِ ٣٧
Man was created of haste [i.e., impatience]. I will show you My signs [i.e., vengeance], so do not impatiently urge Me.
https://quran.com/en/al-anbya/37
This is why Amazon Prime is successful. This is why McDonald’s became a success. And when you do this, your business will become a success.
Share this with a friend who makes it hard for people to buy their product.
How To Do Marketing In The Simplest Way?
All you have to do is to reach as many people as possible […] Some of them travel the earth, seeking the preference of Allah.
وَءَاخَرُونَ يَضْرِبُونَ فِى ٱلْأَرْضِ يَبْتَغُونَ مِن فَضْلِ ٱللَّهِ ۙ
He has known that there will be among you those who are ill and others traveling throughout the land seeking [something] of the bounty of Allāh
https://quran.com/en/al-muzzammil
So the simplest way to do marketing so you get sales is to reach as many people as possible in as many different places as possible. Share this with a friend who is shy about talking about their product or service
How To Do The Sales Or Fulfilment
Make a map of customer journey every point the customer interacts with your product or service, your website, your app, or even you at every point.
You must say good things to them. Allah has told us […] and say to people good things.
وَإِذْ أَخَذْنَا مِيثَـٰقَ بَنِىٓ إِسْرَٰٓءِيلَ لَا تَعْبُدُونَ إِلَّا ٱللَّهَ وَبِٱلْوَٰلِدَيْنِ إِحْسَانًۭا وَذِى ٱلْقُرْبَىٰ وَٱلْيَتَـٰمَىٰ وَٱلْمَسَـٰكِينِ وَقُولُوا۟ لِلنَّاسِ حُسْنًۭا وَأَقِيمُوا۟ ٱلصَّلَوٰةَ وَءَاتُوا۟ ٱلزَّكَوٰةَ ثُمَّ تَوَلَّيْتُمْ إِلَّا قَلِيلًۭا مِّنكُمْ وَأَنتُم مُّعْرِضُونَ ٨٣
And [recall] when We took the covenant from the Children of Israel, [enjoining upon them], “Do not worship except Allāh; and to parents do good and to relatives, orphans, and the needy. And speak to people good [words] and establish prayer and give zakāh.” Then you turned away, except a few of you, and you were refusing.
And when you give and sell a product or service. Always give a little extra. Rasulullahﷺ has told us always weigh when you sell a little extra.
حَدَّثَنَا أَبُو بَكْرِ بْنُ أَبِي شَيْبَةَ، وَعَلِيُّ بْنُ مُحَمَّدٍ، وَمُحَمَّدُ بْنُ إِسْمَاعِيلَ، قَالُوا حَدَّثَنَا وَكِيعٌ، حَدَّثَنَا سُفْيَانُ، عَنْ سِمَاكِ بْنِ حَرْبٍ، عَنْ سُوَيْدِ بْنِ قَيْسٍ، قَالَ جَلَبْتُ أَنَا وَمَخْرَفَةُ الْعَبْدِيُّ، بَزًّا مِنْ هَجَرَ فَجَاءَنَا رَسُولُ اللَّهِ ـ صلى الله عليه وسلم ـ فَسَاوَمَنَا سَرَاوِيلَ وَعِنْدَنَا وَزَّانٌ يَزِنُ بِالأَجْرِ فَقَالَ لَهُ النَّبِيُّ ـ صلى الله عليه وسلم ـ ” يَا وَزَّانُ زِنْ وَأَرْجِحْ ” .
It was narrated that Suwaid bin Qais said: “Makhrafah Al’ Abdi and I brought linens from Hajar[1] The Messenger of Allah (ﷺ) came to us to bargain with us with some trousers. There was someone with me who weighed (the goods) in exchange for a wage. So the Prophet (ﷺ) said to the one weighing: ‘Weigh and add more.’”
https://sunnah.com/ibnmajah:2220
If you do this, your clients and customers will buy more from you, will buy regularly from you, and they will refer to you more new customers.
Share this with a friend who can be more generous
How To Hire In Islam
When Musa was hired, he was hired on the recommendation of his wife. She said […] The best employee is the one strong and trustworthy.
قَالَتْ إِحْدَىٰهُمَا يَـٰٓأَبَتِ ٱسْتَـْٔجِرْهُ ۖ إِنَّ خَيْرَ مَنِ ٱسْتَـْٔجَرْتَ ٱلْقَوِىُّ ٱلْأَمِينُ ٢٦
One of the women said, “O my father, hire him. Indeed, the best one you can hire is the strong and the trustworthy.”
https://quran.com/en/al-qasas/26
When Talut or Saul went out with his men. He tested them.
فَلَمَّا فَصَلَ طَالُوتُ بِٱلْجُنُودِ قَالَ إِنَّ ٱللَّهَ مُبْتَلِيكُم بِنَهَرٍۢ فَمَن شَرِبَ مِنْهُ فَلَيْسَ مِنِّى وَمَن لَّمْ يَطْعَمْهُ فَإِنَّهُۥ مِنِّىٓ إِلَّا مَنِ ٱغْتَرَفَ غُرْفَةًۢ بِيَدِهِۦ ۚ فَشَرِبُوا۟ مِنْهُ إِلَّا قَلِيلًۭا مِّنْهُمْ ۚ فَلَمَّا جَاوَزَهُۥ هُوَ وَٱلَّذِينَ ءَامَنُوا۟ مَعَهُۥ قَالُوا۟ لَا طَاقَةَ لَنَا ٱلْيَوْمَ بِجَالُوتَ وَجُنُودِهِۦ ۚ قَالَ ٱلَّذِينَ يَظُنُّونَ أَنَّهُم مُّلَـٰقُوا۟ ٱللَّهِ كَم مِّن فِئَةٍۢ قَلِيلَةٍ غَلَبَتْ فِئَةًۭ كَثِيرَةًۢ بِإِذْنِ ٱللَّهِ ۗ وَٱللَّهُ مَعَ ٱلصَّـٰبِرِينَ ٢٤٩
And when Saul went forth with the soldiers, he said, “Indeed, Allāh will be testing you with a river. So whoever drinks from it is not of me, and whoever does not taste it is indeed of me, excepting one who takes [from it] in the hollow of his hand.” But they drank from it, except a [very] few of them. Then when he had crossed it along with those who believed with him, they said, “There is no power for us today against Goliath and his soldiers.” But those who were certain that they would meet Allāh said, “How many a small company has overcome a large company by permission of Allāh. And Allāh is with the patient.”
https://quran.com/2?startingVerse=247
The men were thirsty and they had reached a source of water. He said, If you drink more than a handful, I will not take you further. When you hire someone, test their patience. If you do this, you will have the best employees. Share this with a friend who is hiring new employees.
And finally,
The Biggest Benefit of Starting A Business
Rasulullahﷺ said a strong believer is more beloved to Allah than a weak believer.
حَدَّثَنَا أَبُو بَكْرِ بْنُ أَبِي شَيْبَةَ، وَابْنُ، نُمَيْرٍ قَالاَ حَدَّثَنَا عَبْدُ اللَّهِ بْنُ إِدْرِيسَ، عَنْ رَبِيعَةَ بْنِ عُثْمَانَ، عَنْ مُحَمَّدِ بْنِ يَحْيَى بْنِ حَبَّانَ، عَنِ الأَعْرَجِ، عَنْ أَبِي هُرَيْرَةَ، قَالَ قَالَ رَسُولُ اللَّهِ صلى الله عليه وسلم ” الْمُؤْمِنُ الْقَوِيُّ خَيْرٌ وَأَحَبُّ إِلَى اللَّهِ مِنَ الْمُؤْمِنِ الضَّعِيفِ وَفِي كُلٍّ خَيْرٌ احْرِصْ عَلَى مَا يَنْفَعُكَ وَاسْتَعِنْ بِاللَّهِ وَلاَ تَعْجِزْ وَإِنْ أَصَابَكَ شَىْءٌ فَلاَ تَقُلْ لَوْ أَنِّي فَعَلْتُ كَانَ كَذَا وَكَذَا . وَلَكِنْ قُلْ قَدَرُ اللَّهِ وَمَا شَاءَ فَعَلَ فَإِنَّ لَوْ تَفْتَحُ عَمَلَ الشَّيْطَانِ ” .
A strong believer is better and is more lovable to Allah than a weak believer, and there is good in everyone, (but) cherish that which gives you benefit (in the Hereafter) and seek help from Allah and do not lose heart, and if anything (in the form of trouble) comes to you, don’t say: If I had not done that, it would not have happened so and so, but say: Allah did that what He had ordained to do and your” if” opens the (gate) for the Satan.
https://sunnah.com/muslim:2664
Starting a business and managing people and generating more revenue is strength. It will make you more beloved with Allah. And if you become a beloved of Allah, everything will be good in this life and the next. Share this video with a cousin, a younger sibling, or a friend who wants to start a business or who would be good, great or amazing at starting a new business.
And if you want to learn more. Get my book The Trade
