Allah says in the Quran meaning alluring for people their love for desires to fulfill from women and sons and heaps upon heaps of gold and silver and horses branded and cattle and crops. This is little provision of this worldly life and with Allah is the excellent place to return.
Cain killed Abel because Abel had something cain desired. This is why all ads must show someone having and enjoying the thing you want to sell. So it creates desire in those who watch the ad. There are six core things every human desires, women, clout, wealth, horses, cattle and crop land. This is why all ads have a man who gets the woman and lots of friends and wealth and a car and good food and a good looking house.
As a result of using the product being sold in the ad
Islamic Principles Website 